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Parchment Connect | Michigan 2022
Connect | Learn | Network
Join us live and in-person for a day of learning and networking, hosted by Grand Rapids Community College on Thursday, October 20th, 2022.
- Thurs, October 20, 2022
- 9am - 3pm
- Grand Rapids Community College
Why Attend
A Day of Learning
Don’t miss out on this free opportunity to meet your peers from both secondary and post-secondary institutions. From best practices, to emerging trends in education and credentialing, our agenda includes something for everyone. Are you a Parchment member? We’ll have sessions for you to spend time getting pointers from your Parchment team about the services you already use. Not a member yet? Check out our product sessions to learn how to reach greater efficiencies for you and your learners.
Parchment Connect
Expanding the Community
The Parchment Connect series was first launched in 2014 and since then, we’ve held dozens of events around the country. After a long (quarantined) hiatus, we are thrilled to announce we’re bringing back this in-person and free event! In fact, we’re opening the event to all members of the education community – you don’t have to be a Parchment member to attend. Take advantage of a great day of networking and learning from your peers.
OVERVIEW
Why You Should Attend
A great day of learning, product sessions, networking and free lunch!
Panel Discussion
Panel discussion with local High Schools, Higher Ed Admissions Offices, and Registrars
Product Overviews
Supporting the learner journey–learn what you can do to set students up for success today and tomorrow
Networking
Networking with colleagues from other area secondary and postsecondary institutions
Free Lunch
Did we mention free lunch on us?! We will also be serving coffee and pastries in the morning.
Keynote
The Marketing and Enrollment Ecosystem
Ben Arendt
Vice President,
Marketing and Enrollment Strategy
Carnegie Darlet
With more than 20 years of higher education experience, Ben Arendt knows how to transform clients’ unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community– connecting them to the Carnegie strategies that drive results.
Our Panelists
How Digital Credentials Facilitate Smooth Enrollment and Employment Pathways
Member panel discussion moderated by Kevin Martin, General Manager, Higher Education
Linda DeJarnette
University Registrar
Rochester University
Sarah Eggerstedt
Associate Director of Admissions, Operations
West Michigan University
Lacy Otteman
Counselor
West Ottawa High School
Paul Robinson
Associate Vice Provost and University Registrar
University of Michigan
Testimonials
Member Reviews
Wow! By far the BEST event/training I have been encouraged to attend with my District. I felt supported, encouraged, equipped – and wow!
You REALLY took care of us. THANKS!!!
Deborah P.
K12 school, Parchment Connect | Texas
Hands down your conference was the BEST I have ever attended! Your team was professional, knowledgeable and personable. I left excited about your product and what I could do to make the most of it. Additionally, I LOVED how there was a Parchment staff member at each table. I truly felt valued as a client during the conference.
Cherie N.
Parchment Connect | Michigan
SESSION DETAILS
2022 Agenda
We’re especially excited about these sessions
COMING SOON
- 8:30 - 9:30
- Registration Desk Open & Networking
Join us to meet fellow attendees and your friends at Parchment! Eggs, bacon and coffee are on us!
- 9:30 - 9:50
- Welcome to Parchment Connect Michigan & Icebreaker
Welcome and Tringo Game with Prizes!
Hosted by Heather Hoskins, Manager, Admissions Services & Kevin Martin, General Manager, Higher Education at Parchment
- 9:50 - 10:30
- Member Panel: Panel Discussion: How Digital Credentials Facilitate Smooth Enrollment and Employment Pathways
Join Parchment moderator, Kevin Martin, General Manager, Higher Education, and several member panelists who will discuss the positive impact of digital credentials on enrollment and employment pathways. Join us to learn more about the benefits of having the ability to issue all of your credentials from one platform – and how doing so gives your students a competitive advantage. This session will get you to the next level.
Panelists: Linda DeJarnette, University Registrar, Rochester University Lacy Otteman, Counselor, West Ottawa High School Paul Robinson, Associate Vice Provost and University Registrar, University of Michigan
Moderator: Kevin Martin
- 10:30 - 11:00
- Product Overview: Supporting the Learner Journey
The learner landscape has changed dramatically in recent years and continues to evolve. Join Kevin Martin, who will discuss recent and future innovations in Parchment’s platform that will support students now and throughout every stage of their educational journey. How can we set learners up to tell their story best? What can we do to ensure workforce readiness and communicate learning outcomes? Learn what you can do to set students up for success today – and moving forward.
Presenter: Kevin Martin, General Manager, Higher Education at Parchment
- 11:00 - 11:15
- Break
- 11:15 - 12:00
- Keynote: The Marketing and Enrollment Ecosystem
Vying for attention and engagement from prospective students is a hyper-competitive proposition. Learn how to differentiate your institution in this presentation. Ben will outline how the intersection of market-centered strategies — managed through an enrollment ecosystem — will lead to increased familiarity, stronger reputation, and meaningful engagement.
With more than 20 years of higher education experience, Ben Arendt knows how to transform clients’ unique challenges into opportunities for success. With expertise in everything from student affairs and teaching to visit programs and enrollment programs, Ben is motivated by understanding the people, goals, and priorities that make up the unique identity of each community.
Presenter: Ben Arendt, Vice President, Enrollment Strategy at Carnegie Dartlet
- 12:00 - 12:45
- Networking Lunch
- 12:45 - 1:15
- K12 - Building the Best Learner Experience From Your District Records Platform Part 1
Learn best practices to streamline your transcript and records request process for current students and alumni.
Presenter: Matt Sterenberg, Director, K12 at Parchment
- 12:45 - 1:15
- Higher Ed Admissions - Connecting Learners and Colleges: College Tools and Parchment Recruit
With another challenging enrollment year, institutions are re-evaluating their recruitment methods. This session covers a new way enrollment marketers can leverage data gathered from the country’s largest credential exchange to uncover new recruitment opportunities and better target best fit students.
Presenter: Heather Hoskins, Manager, Admissions at Parchment
- 12:45 - 1:15
- Higher Ed Registrar - Improving Staff And Students Experiences with Parchment Award Transcript Services
Parchment Award Transcript Services, a simple, reliable way for learners to order their transcripts and for Registrar’s Offices to issue them quickly. The ability to provide both digital and print transcripts sent to any destination, unlocks comprehensive options students will appreciate.
Presenter: Nancy Pope, Account Executive at Parchment
- 1:15 - 1:30
- Break/Transition to Next Session
- 1:30 - 2:00
- K12 - Building the Best Learner Experience From Your District Records Platform Part 2
Learn best practices to streamline your transcript and records request process for current students and alumni.
Presenter: Matt Sterenberg, Director, K12 at Parchment
- 1:30 - 2:00
- Higher Ed Admissions - Best Practices for Receive Premium
You can never be too efficient in the Admissions Office, especially in a time where budgets and resources keep getting tighter. Automation of transcripts has saved Admissions Offices overtime hours during their busiest seasons and gets students admitted faster. See what ultimate efficiency might look like at your institution.
Presenters: Heather Hoskins, Manager, Admissions & Anna Lambert, Account Manager at Parchment
- 1:30 - 2:00
- Higher Ed Registrar - How to Get the Most Out of Parchment Award - Diploma Services
See how Parchment Award Diploma Services is being used to increase a learner’s success post-graduation and, at the same time, help create brand awareness for the institution.
Presenter: Chris Mick, Regional Account Manager at Parchment