Parchment + Quottly: How We are Turning Credentials Into Opportunities, Together
Here’s a fun exercise: Put yourself in the mindset of students who want to order their credentials: ie. transcripts and diplomas, online, possibly to send to college or an employer. Head to your school’s homepage, then navigate to the part of the site where you can order transcripts.
Was it easy? If so, congratulations! Your school knows how important digital transcripts are and makes them easy for students to order. If you struggled, don’t worry. Yours isn’t the only school that makes its transcript ordering feature difficult for students to find. Here, we’ll talk about best practices for website placement and share tips for getting your web and marketing teams on board with Parchment.
It’s no secret. School websites can be challenging to navigate. It’s a common joke that students can never find what they’re looking for, even when what they want is simply the school’s address. Instead, all they find are prominent alumni, testimonials, faculty accomplishments, upcoming events – things that promote the school. This isn’t bad, of course, but it does make the transcript-ordering process more difficult for students. As someone whose job is to help students succeed, that’s the last thing you want.
So how do you make ordering transcripts and other credentials easier? These tips can help:
You may still need to help students through the process of ordering digital credentials at some point, but improving this first step is a great and necessary start.
As a school registrar or counselor, website development is probably nowhere on your list of duties. That job falls to your web and marketing teams, and they have their own priorities – namely, promoting whatever the school wants them to promote. As such, you may have trouble convincing them to implement the ideas above.
Not to worry. We’ve got your back. Here’s how to make your case:
If you’ve tried these tactics but still can’t convince your web team, ask your Parchment rep for help.
Want more insights on making the most of your Parchment partnership? Check out our blog for the latest insights and tips!