Parchment Announces Partnership with SmartPanda and Launches Powerful New Tool for Transcript Data Extraction and Automation
Last night we updated Parchment.com with a new, redesigned look and feel. The growth we are experiencing not only inside, but outside our core academic markets, created a need to adapt the website to accommodate all of the audiences we engage with. A website serves as a gateway to ordering and information, two critical pieces in providing a high-quality Parchment experience. As such, we kicked-off a phased overhaul initiative in 2016 that will continue into the future. Here is where we’ve been and where we’re going.
The 2016 launch was a great accomplishment for us. We combined multiple sites into one to help create a more cohesive experience. Instead of navigating across multiple domains to locate information, you were now able to more easily find everything you need, under one domain and website.
Through constant monitoring, we started to notice some patterns in user behavior that signaled an opportunity for us to improve. Two main themes surfaced. Providing our most frequent visitors an easy way to get to where they needed to be, no matter where they are on the website. And, to help those looking to order transcripts, diplomas or other credentials get to the right place to quickly start their order.
We designed the new site with a few principles, the guiding one being identifying who the visitor is (student, parent, verifier, counselor, registrar, etc.) and where they want to go.
That led us to add a few new features:
Global Navigation Bar
Other noticeable changes are to our blog, product and market page layouts, the addition of a resource section and longer scrolling pages with sticky navigation bars. We will continue to make changes and enhancements to the website as the years go along.
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