Just Released: New Parchment Website

Parchment Staff  •  Jul 26, 2018  •  Blog

Last night we updated with a new, redesigned look and feel. The growth we are experiencing not only inside, but outside our core academic markets, created a need to adapt the website to accommodate all of the audiences we engage with. A website serves as a gateway to ordering and information, two critical pieces in providing a high-quality Parchment experience. As such, we kicked-off a phased overhaul initiative in 2016 that will continue into the future. Here is where we’ve been and where we’re going.

A giant step in 2016

The 2016 launch was a great accomplishment for us. We combined multiple sites into one to help create a more cohesive experience. Instead of navigating across multiple domains to locate information, you were now able to more easily find everything you need, under one domain and website.

Through constant monitoring, we started to notice some patterns in user behavior that signaled an opportunity for us to improve. Two main themes surfaced. Providing our most frequent visitors an easy way to get to where they needed to be, no matter where they are on the website. And, to help those looking to order transcripts, diplomas or other credentials get to the right place to quickly start their order.

What is different on this site

We designed the new site with a few principles, the guiding one being identifying who the visitor is (student, parent, verifier, counselor, registrar, etc.) and where they want to go.

That led us to add a few new features:

Global Navigation Bar

  • This black bar that stays at the top of the screen has the main actions visitors take on the site.
    • Create Account
    • Sign In
    • Support

  • Home Page Action Menu
    • We noticed a lot of people start on the homepage when they order. However, we also have visitors coming to learn more about who we are and what we do. Plus, with credential fraud on the rise, we are seeing more verification companies using our service to verify transcripts.
      • Order my transcripts or credentials
      • Order records on behalf of others
      • Learn about our academic solutions
      • Learn about our professional solutions

Other noticeable changes are to our blog, product and market page layouts, the addition of a resource section and longer scrolling pages with sticky navigation bars. We will continue to make changes and enhancements to the website as the years go along.

We love feedback! Please email with any comments, questions or suggestions you might have.

There’s always more to learn.

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