
Admissions
3 Things Colleges Can Do to Market to Students Better
As an academic institution, you know your enrollment rate standards are rising. However, you probably also know that after the COVID-19 pandemic, enrollment rates are suffering. In fact, NPR reports there are 1 million fewer students enrolled in higher education institutions now than before the COVID-19 pandemic. For college admissions offices, this places an emphasis on marketing, as connecting with prospective students is more important than ever. With this in mind, there are three things higher institutions can do to make their marketing campaigns more efficient and grow enrollment rates. 1. Use real-time data to boost engagement with prospective students...